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Camilla Thrives with Foresight Retail's Growth Solutions

Miranda Boutique in the Westfield Miranda Mall, NSW, Australia

Foresight Retail is delighted to announce that Australian based retailer Camilla have successfully implemented Foresight Retail’ Merchandise Planning Solution to help them continue to grow across all territories.

Katie Metcalf at Camilla says:

We were not only impressed by the Foresight Retail solution, but combined with their team’s extensive experience in the sector, and how we operated as a joint team in successfully delivering the solution, we are delighted that we have been able to roll it out to our team. We were confident that we had a great partner to work with, and by collaborating with a team that understood our business, we are excited that it will really help us deliver our growth plans.

Fortunately, we implemented the planning tool just prior to the Covid-19 crisis. This enabled us to not only get our location and product plans up and running for our budgeting process but also provided the flexibility to quickly produce multiple scenarios to aid us in strategic decision making for intake and stock management, sales and margin forecasting.

Gary Lalli, Foresight Retail’s Managing Director in Australia, who worked closely with the Camilla team during the delivery, says:

We were impressed by the approach that the team at Camilla adopted in selecting us, and we knew that we could deliver real benefit to them. Working as a joint team made the implementation a lot easier. Everyone at Foresight Retail is looking forward to seeing the benefits that Camilla will see as a result of implementing our solution. This is just the start of a long-term collaboration, as we plan to deliver Range Planning soon and stay close to the Camilla team to ensure that they achieve all of the improvements that they had expected.

About Camilla

Founded fifteen years ago in Sydney’s Bondi beach by designer and artist, Camilla Franks, CAMILLA has captured the imagination of the world with its vibrant and bespoke bohemian lifestyle offering.

As a child, Camilla revelled in the boundless creativity and beach surroundings of Sydney. An artist at heart and with the soul of an actress, she started to create hand crafted pieces to wear between scenes - and from there the CAMILLA label was born.

A treasured item, every CAMILLA piece is hand-cut, every crystal is applied with precision and every print is placed by hand, and above all, made with love.

The CAMILLA wonderland has evolved to include women’s, men’s and children’s fashion, swim, accessories and home collections.

CAMILLA has twenty two boutiques throughout Australia, and overseas plus a thriving online business.

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